Mumbai: India’s fastest-growing news network, Republic Media Network, welcomed Pooja Madan as Sales Director- North & East- to further focus on market expansion.
Pooja Madan brings more than 15 years of industry experience in sales and marketing to her new role at Republic Media Network. Most recently, she served as Associate Director, Sales at WarnerMedia (formerly Turner International India Pvt Ltd). Since 2016, she had been leading critical positioning, sales generation, product innovations and other revenue maximisation efforts for their English Channel portfolio (HBO, HBO HD & WB). She was responsible for driving sales strategy and customer relationships in the North & East markets.
Previously, she also served in varied sales roles, handling multiple brand portfolios at the Star Network for over ten years. Pooja was involved in the core team for the monetisation efforts of the network’s key platforms like HD channels’ launch, Star Plus channel rebranding and Life OK re-launch.
In addition, she was instrumental in building partnerships with key corporate and retail advertisers across the network’s multiple initiatives – SatyamevJayate, Star Screen Awards, Star Parivaar Awards, Masterchef India, Mahabharat. In her last assignment at Star, she served as Assistant Vice President tasked with increasing advertiser share among North & Upcountry Strategic Accounts and MSMEs (specifically non-television advertisers) using ‘ADSHARP’- geo-targeting technology. ADSHARP was Star India’s advertisement technology for advertisers and marketers which enabled them to broadcast localised ads on the network’s leading Hindi general entertainment and movies categories.
She will now assume overall responsibility as Sales Director, North & East India for the brands – Republic Television and Republic Bharat reporting to Hersh Bhandari, Executive Vice President – Sales, Pooja will be spearheading revenue growth and creating value for the advertisers across the network’s channels. Pooja Madan said “I share Republic Network’s vision that top-quality programming tailored to modern lifestyles can be a disruptive game changer in both television and the digital space. I’m very excited to bring my experience to a company that I believe will transform an industry and I am thrilled to be here.”
Hersh Bhandari, Executive Vice President- Sales, Republic Media Network, said “We are extremely excited to have a professional like Pooja on board and be a part of Team Republic. She has experience across genres, and I am confident that with her leadership style, she will scale up the business.”
With this key addition, Republic Media Network will continue further on its path to not only reach relevant customers, but also create meaningful interaction with advertisers. At a time when the media is scaling down, the REPUBLIC network is on an expansion drive. The channel is further strengthening it’s top and middle management teams and also starting a major recruitment drive for its Hindi and English channels, details of which are being released in the coming week.