IIFL Securities has appointed Pooja Menon Vaidya as its new Associate Vice President – Digital Marketing. She previously worked as AVP – Digital Marketing at Kotak Life.
Updating the new position on her LinkedIn handle, Vaidya wrote, “Happy to share that I’m starting a new position as Associate Vice President – Digital Marketing at IIFL Securities!”
Prior to this, Vaidya positioned AVP – Digital Marketing at Kotak Life between 2020 and 2024. She was spearheading all digital marketing activities for the Online Business of the company such as paid advertising, SEO, content, analytics, paid social, display campaigns, performance marketing, content marketing, programmatic, lead management and more. Responsible for driving revenues through media campaigns and organic – with focus on conversions and sales, along with cross selling and up selling to existing customers.
Prior to her tenure with Kotak Life, Vaidya served as Digital Marketing Manager at Aditya Birla Capital from 2016 to 2020. Previous to this, she associated with iProspect as Account Manager – Digital & Performance Marketing between 2015 and 2016. Vaidya also worked for Binary Web Solutions Pvt Ltd as Head of Social Media and Communication from 2013 to 2015. Before joining Binary, she positioned as Account Manager – Digital Marketing at Customer Centria between 2012 and 2013.
Previous to her stint with Customer Centria, Vaidya served for Direxions as Project Executive – Marketing & Business Development from 2011 to 2012. She holds a Masters degree in Marketing Management, Marketing from Welingkar Institute of Management. Vaidya also did Executive Educative Program in Digital & Social Media Marketing and Analytics at Indian Institute of Management.
