Bangalore: Porter has marked a decade of growth and trust with a new brand film and interactive microsite. The tech-enabled logistics company, Porter, celebrated its 10th anniversary with a film directed by Diptanshu Chakravarty and produced by Eyelevel Cinema. The film reflects on Porter’s journey, emphasizing key lessons and the essence of moving a billion dreams, one delivery at a time.
The two-minute video, crafted by digital agency 22feet Tribal Worldwide, showcases Porter’s evolution from a shared vision among friends to a major logistics player. It underscores how each delivery represents not just goods but the hopes and livelihoods of customers and driver-partners. From managing orders with a single phone and an Excel sheet to a multi-city, multi-category operation with five apps, Porter has impacted over 1.5 crore customers and 7.5 lakh driver-partners.
Additionally, Porter launched a microsite that captures its decade-long journey. This digital platform highlights key milestones, past images, and messages from the founders, offering a comprehensive look at Porter’s growth and celebrating the dedication of its team, driver partners, and customers.
Reflecting on the journey, Mohit Rathi, Vice-President, Customer Growth & Engagement, Porter shares, “Our decade-long journey has been an incredible ride. We started with a simple commitment to make deliveries easy, reliable, and accessible. This film and microsite narrate our growth story and the invaluable experiences we have gathered along the way; the legacy we have built that continues to inspire us to push harder and achieve more. As we look ahead, we commit ourselves to the larger dream of building scale in our business and move more than a billion such dreams across geographies and categories without losing focus on the importance of every individual experience.”
Reaching the 10-year milestone signifies not only past successes but also the start of new possibilities. As demand for reliable and cost-effective logistics solutions grows, Porter is poised to capitalize on this opportunity with its tech-enabled services. The company remains dedicated to handling goods of all sizes, providing transparent pricing, and delivering a seamless experience for its customers through a range of intra-city and inter-city services.
Link to the brand film:
Link to the microsite:
