In India, a surge of entrepreneurship is now sweeping the country. Young India is more receptive to new ideas and possibilities. In terms of working and entrepreneurship, the younger generation is more advanced. During the Pandemic the number of entrepreneurs increased drastically, as did the number of other home-grown entrepreneurs during the lockdown. Now the younger population in India is aware of what investments and finances are thanks to shows like “Shark Tank India.” There is some debate that being a businessman and being an entrepreneur are equivalent, but the reality and definition are considerably different. We can see that the goal is the same, to generate revenue, but the technique is different. An entrepreneur is someone who has a novel idea for beginning and establishing a new organisation, whereas a businessman manages or starts a company utilising the same old business strategy.
Being an entrepreneur is fraught with danger and necessitates unconventional strategies. Because of the new venture, an entrepreneur’s focus is always on work, customers, and the broader public. In any business, even if you are an entrepreneur, everyone must have a lot of patience, the appropriate plan and execution, and a thorough understanding of the industry. Collaborating with young, eager entrepreneurs is always energising. We may argue that we work with them rather than hire them. Public Relation organisations come so handy and have helped so many entrepreneurs to grow and market themselves in this digital word and the real world.
As a PR professional, I frequently interact with relatively young entrepreneurs who are incredibly knowledgeable, informed, and technologically savvy. They are always on the cutting edge of technology. The mentality of these young brains have changed significantly as a result of digitalization. People are incredibly linked because of digital and social media. Influencer marketing has become increasingly popular in this entrepreneurial age where they know how to sell their brands on different platforms. Young Bloggers have become more popular as well, if you need to spread the word about your company or brand. In recent years, entrepreneurs’ outreach has drawn a lot of attention on social platforms because of their connectivity towards the audience. They are more accessible to the public and understand how to expand their brand. In order to bridge the distance between the audience and the brand, public relations is essential. The public relations industry today is well-equipped to serve these youthful clients. To match the enery of these youthful and creative brains, the industry today runs incredibly remotely and intelligently.
Article is authored by Rajnish Jain, Founder of Crossword Public Relations.