Chennai : Objecting to an advertisement produced for Chennai based Jewelry retailer KFJ, which was allegedly “degrading and demeaning” women and girls of marriageable age, a Public Interest Litigation was filed in the Madras High Court seeking to take action against actor Prakash Raj, who had endorsed the advertisement.
When petitioner S. Safiath of Villivakkam mentioned the issue before a Division Bench comprising Justices T.S. Sivagnanam and G. Chockalingam, the judges directed court staff to help the petitioner in getting the petition numbered.
The petitioner sought to direct the Chennai Police Commissioner to remove the hoardings with KFJ ad, which “degrades and demeans” women and girls of marriageable age by calling her ‘tension’ instead of girl and to ban the broadcast of TV commercials endorsed by actor Prakash Raj in all leading channels.
The petitioner also sought to stop the company from advertising it in newspapers and press and to direct the Chennai Police Commissioner to take action against actor Prakash Raj and the company KFJ responsible for treating women disrespectfully.
The case is expected to come up for hearing on Monday (17th August).
Meanwhile, the KFJ ad campaign is as of now active in all mediums in Tamil Nadu and other South Markets.