Pregnancy detection card Prega News has launched a new range of products designed to support women and enhance their entire journey of motherhood. Actor Sonam Kapoor was present at the event to unveil the new range.
The six new products include Ova News, ovulation detection kit to identify the days when women can conceive, PregaHope, which are iron and folic acid preconception tablets, and PregaHope, a fertility lubricant in the pre-conception phase.
For the Detection Phase, Prega News Advance requires no container or dropper and comes with an easy-to-use thumb grip, while Prega News Value Pack comes with 2 Prega News kits, 2 urine containers and 2 gloves to make the entire process convenient.
For the post pregnancy stage, the company introduced the PregaHappy Anti Stretch Mark Cream. The launch marks the recognition of Prega News as the ‘Expert Pregnancy Care Solution Partner’ to provide complete reproductive care. With this, the brand also altered its logo to mark the transition.
The event was attended by over 60 mom influencers, including Kishwer Merchant, Anita Hassanandani Reddy, Mahhi Vij, Pooja Banerjee, and others.
Speaking on the launch, actor Sonam Kapoor said, “Motherhood is a beautiful journey, and it starts with the joy of knowing you are pregnant. I understand how crucial it is to have a reliable and accurate pregnancy detection tool in the middle of anticipation and excitement of pregnancy. Prega News has been a trusted pregnancy detection partner for countless women for last 13 years and I am elated to be a part of this collaboration. We are not only celebrating motherhood but introducing a range of products that will empower women on their path to becoming mothers. It is an honour to be associated with Prega News, a brand that has been a cornerstone of maternal care in India for over a decade. I extend my heartiest wishes to them to become an expert pregnancy care partner.”
Joy Chatterjee, Associate Vice President, Sales and Marketing, Mankind Pharma said, “Prega News has been consistently trusted by millions of women in the pregnancy detection category. We are truly excited about the new product expansion and the positive impact it will have on expectant mothers. The products have been crafted finely following years of research to ensure a smooth pregnancy journey at every stage whether it is pre, during or post phase. With the expansion of these new products, we aim to enhance the overall experience for to-be mothers. We are quite optimistic that by offering these solutions, we strive to develop a deeper connection with the community of mothers we serve”.
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