Mumbai: The 5th edition of the Coal India Hockey India League (CIHIL) got off to a flying start in Mumbai on Saturday, January 21, 2017. Prime Focus Limited (PFL), the world’s largest integrated media services powerhouse, which provides end-to-end creative, technology and production services to the Media & Entertainment industry, and the Dabang Mumbai Hockey Club (DMHC), who are currently at the top of the league with 2 games still to be played, are proud to announce their association, with PFL supporting DMHC as an Associate Sponsor.
Commenting on the association with DMHC, Mr. Vikas Rathee, CFO, Prime Focus, said, “This is our first association with a hockey team, and we are extremely proud and excited to be supporting Dabang Mumbai HC. This is a team of world-class Indian and International players, including 5 players from the Junior World Cup that lifted the trophy in 2016 after 15 years. At Prime Focus one of our key objectives is to empower the young artists of our country, by ensuring that they learn the skills required to play on a level playing field with the very best creative talent from across the globe. We found a reflection of our values in DMHC’s endeavor to promote and encourage the young hockey talent of India to not only compete locally, but ultimately to reclaim India’s world supremacy in the sport. Associating with DMHC fits perfectly with our brand proposition.”
Commenting further on this partnership, Saumya Khaitan, Chief Executive Officer, Dabang Mumbai Hockey Club said, “To partner with a company like Prime Focus, which has attained world-wide recognition for excelling at its services in India and overseas, gives us immense pleasure and pride. It can add a lot of value not just financially, but also by helping us learn to further package the final product better for a visual treat. We look forward to a long-term partnership with Prime Focus, which would further help the national sport get the acknowledgment it deserves”.