Mumbai : Prime Focus Technologies (PFT), the technology arm of Prime Focus is happy to share that one of its landmark campaigns for smartphone giant Oppo was featured on the YouTube ads leaderboard inthe‘10 most watched ads in 2018’ globally. Oppo’s ad features as the 3rd most watched in the list.
The ad, conceptualized and produced by PFT, presents an endearing slice of life, delving into the ‘unusual supporters’ of aspiring cricketers and the unassuming role they play in creating heroes of the game. It peeks into the childhood of famous Indian cricketers like Virat Kohli, Rohit Sharma, Hardik Pandya and R. Ashwin, capturing how their enthusiastic cricketing antics often resulted in broken window panes or car windscreens for their neighbors. The film weaves a poignant narrative around Oppo F7 as a selfie expert to depict how real support makes real heroes.
What makes the ad even more special is the fact that it features four of the world’s best cricketers in a single piece of brand communication. Renowned European director, Peter Dietrich and his crew were specially flown in from Germany for the project, and filming locations included Johannesburg, New Delhi and Pune.
Pranav Chaturvedi, Associate Vice President – Creative Services, PFT said, “Through this film, we have tried to recount stories of the unsung heroes who have been instrumental in shaping some of the nation’s most fantastic cricketers. For us, the biggest challenge lay in recreating scenes from 20 years ago with authenticity and accuracy. Keeping in mind each player’s hometown, we tried to give viewers a feel that is as close to reality as is cinematically possible. The entire team at PFT is exhilarated to learn that this was one of the 10 most watched ads in 2018!”
Since its release on 29th March, 2018,the Oppo F7TVC was aired on digital media as well as television, crossing landmark viewership figures in the first month itself.