Mumbai: Prime Video has achieved a major global milestone, announcing that its ad-supported tier now reaches more than 315 million average monthly viewers worldwide, up from 200 million reported in April 2024. The announcement was made at Amazon’s annual flagship event, highlighting the platform’s rapid growth and strengthening position as a leading destination for advertisers.
The figure represents an unduplicated monthly active ad-supported audience across Prime Video Originals, licensed series and films, live sports and events, and free, ad-supported live channels. The data is based on Amazon’s internal estimates spanning September 2024 to August 2025, with minor locale-specific variations.
Jeremy Helfand, Vice President, Prime Video Advertising, said, “Reaching more than 315 million average monthly ad-supported viewers globally marks a transformative milestone for Prime Video. This expanded audience across 16 countries demonstrates our customer-obsessed approach to enhancing the viewing experience while delivering powerful opportunities for brands. We’re just beginning to unlock what’s possible when premium entertainment, engaged viewers, and innovative ad-tech converge with relevant and performant advertising at this unprecedented scale.”
Advertising on Prime Video is currently available in 16 countries, including India, the U.S., the U.K., Germany, France, Japan, and Brazil, underscoring its growing global reach.
This milestone reaffirms Prime Video’s evolution into a powerful advertising ecosystem, offering brands the opportunity to engage deeply with premium audiences through high-quality content and advanced ad solutions across the world.
