Bengaluru: JoulesToWatts (J2W), a GCC-focused AI transformation and consulting firm, has announced the appointment of Priya Mohan as its Chief Operating Officer, strengthening its leadership as it scales its AI-first service-as-a-product model.
Priya Mohan brings over two decades of experience across investment, operations, and enterprise technology. Most recently, she was associated with General Catalyst, where she tracked the GCC and enterprise AI landscape in India. In her new role at J2W, she will oversee the full spectrum of the company’s AI implementation practice—from strategy and diagnostics to execution, change management, and outcome delivery.
Her appointment comes at a time when India’s Global Capability Center (GCC) ecosystem is witnessing rapid expansion, with over 1,700 GCCs employing nearly 1.9 million professionals and contributing approximately $65 billion in exports. As multinational corporations increasingly shift from cost arbitrage to innovation-led operations, AI-driven transformation is becoming central to this evolution.
Priya’s move from venture capital to an operating role reflects a strategic shift toward hands-on execution in enterprise AI transformation.
“AI does not have a capability problem,” said Priya Mohan. “It has a context problem with respect to enterprises. I spent years in venture watching companies raise capital on the strength of AI roadmaps and then quietly struggle to operationalise them. I moved to JoulestoWatts because this is where that work actually gets done.”
Commenting on the appointment, Priti Sawant, Founder and CEO of JoulesToWatts, said, “Priya brings a perspective shaped by seeing enterprise AI from the outside, with the rigor of making hard calls on what truly works, and now applies that within execution, exactly what customers need. We align on using AI indicators to deeply understand customer context and translate that into precision-led execution that drives true customer delight at the minutest level.”
Prior to her role at General Catalyst, Priya spent seven years at Venture Highway LLP and later General Catalyst India, where she backed and worked with companies such as FamPay, Ivy Homes, CheQ, Drivetrain, Kula, Primus Senior Living, and PB Health. Earlier in her career, she co-founded edtech startup Vidyartha, which was among the early acquisitions by BYJU’S.
