Gurugram: Probo, an opinion trading platform, has announced the appointment of Spardha Pandey as its Head of PR & Communications. The strategic move comes as the platform looks to bolster its brand positioning and drive narrative leadership within the emerging skill-based gaming and opinion trading ecosystem.
With over a decade of experience in public relations, brand building, and strategic communication, Spardha will lead Probo’s global PR efforts, oversee internal and external communications, and drive stakeholder engagement strategies.
Spardha brings a rare dual lens of journalism and corporate PR expertise to her new role. She has held impactful roles at Gensol Group, Meta, Hewlett Packard, and Paytm, contributing to award-winning campaigns, digital transformation storytelling, and crisis management. Prior to her corporate journey, Spardha served as a journalist with Times Internet, India Today Group, and Hindustan Times, equipping her with a sharp editorial insight that complements her communication leadership.
Welcoming her to the team, Ashish Garg, Co-founder of Probo, said, “Spardha’s exceptional ability to blend storytelling with business objectives makes her the ideal leader to lead our communication outreach initiatives. Her cross-industry experience and results-driven approach will significantly elevate Probo’s positioning among stakeholders.”
On her appointment, Spardha Pandey expressed her enthusiasm, “Probo represents a fundamental shift in how Indians engage with information and the opportunity to shape understanding of this emerging industry is truly exciting. I am thrilled to join Probo at its inflection point and look forward to contributing significantly to its growth story.”
Spardha holds a Master’s in Mass Communication and certifications in Digital Marketing. Her career is decorated with industry accolades, including IPRCCA Gold for Crisis Management and IAMAI’s India Digital Award, reinforcing her credentials as a strategic communications leader.
