Mumbai: Probus, an Insurtech company, has announced its partnership with Star Sports India for the T20 World Cup 2024. As one of the action replay partners for this prestigious tournament, Probus aims to boost its presence and reach in the Indian market. Additionally, this collaboration will enhance Probus’s visibility in the MENA region, where the matches will be broadcast.
Speaking on the development, Rakesh Goyal, Managing Director of Probus said, “We are thrilled to team up with Star Sports India for the T20 World Cup 2024. This collaboration aligns with our mission to connect with diverse audiences and enhance our brand’s visibility on a global scale. Cricket enjoys a massive following across all age groups, making it an ideal platform to engage with a wide audience. By partnering with Star Sports India, which offers broadcast in multiple regional languages, we aim to reach every corner of India and beyond, ensuring our message resonates with billions of cricket fans.”
In the past, Probus has partnered with several sports events, including the Pro Kabaddi League and the ICC Men’s Cricket World Cup 2023. This year, Probus plans to enhance its partnership with Star Sports India by utilizing dynamic digital content and interactive social media initiatives to engage audiences. Additionally, Probus will leverage innovative branding opportunities to ensure maximum visibility and engagement throughout the T20 World Cup 2024.
This collaboration is a strategic effort to enhance Probus’s brand presence and engage millions of potential customers, emphasizing its commitment to innovation and customer-centricity in the Insurtech sector.
Probus is renowned for its robust technology platform, which is transforming the Insurtech industry. With ambitious plans to expand its reach by establishing 100 branches and 500 salesforce locations by 2027-28, Probus is set to revolutionize the insurance landscape in India.
