Bengaluru : With Grocery going online in India, Bangalore-based ad agency Propaganda India has bagged a creative and communication mandate from MangoesFresh, part of the online grocery store www.24x7fresh.in to build the brand online. With digital at the core of its brand building efforts, Propaganda India has a strong strategic outlook combined with a disruptive creative flair that has built, online, some of the known brands and upcoming SME brands in this country.
MangoesFresh provides a platform to pre-book, order, buy, send and gift Premium, Handpicked and Export Quality Grade A+ Devgadh and Ratnagiri Alphonso and Gujarat Kesar Mangoes and even allows one to deliver mangoes worldwide to several countries.
Commenting on the deal, Priya Jayaraman, Co-Founder, Propaganda India said, ‘Grocery Online is becoming an exciting category in India. What’s exciting for us is that we love working on behaviour changing propositions online and this is yet another opportunity to do so.”
Randhir Kumar, Founder CEO, www.24X7fresh.in said ‘Propaganda India has a proven track record in providing insightful analysis of the online business. We believe that their innovative ideas align with our business strategy and we are looking forward to working with them on this new business category in India.’
www.24X7Fresh.in is an online portal that provides wide range of online products including Vegetables, Fruits and Everyday grocery like Staples, Wheat and Rice.
Propaganda India has among its clients Amazon India, HDFC Life, Max Life, ESPN Cricinfo and Motherhood Hospitals. The agency recently bagged an award at the 5th IAMAI India Digital Awards for its work for the Google Reunion Campaign.