Mumbai: In a game-changing move for India’s production landscape, Publicis Groupe India today announced the launch of its world-class content studio — a first-of-its-kind facility designed to help brands create personalised, localised, and contextual content at unmatched scale and speed, delivering truly intelligent content for the evolving demands of platform-led, always-on marketing.
Purpose-built for the modern marketer, the studio combines creative talent, agile production workflows, and advanced AI-powered capabilities to enable brands to respond in real time to cultural moments, regional nuances, and platform shifts. By integrating technology, data, and human creativity, the studio aims to move beyond ‘content at scale’ to ‘content with relevance’—transforming content from just a creative output into a strategic business driver that is culturally relevant, strategically aligned, and measurable in impact.
“Marketers today aren’t short on data or ideas. What they need is the ability to turn those insights into powerful, relevant content—faster than ever before,” said Anupriya Acharya, CEO – Publicis Groupe, South Asia. “This studio does exactly that. It brings together creativity, technology and scale to act as a true growth engine for our clients.”
Publicis Production currently operates 52 studios globally, anchored in key creative hubs including Bogotá, New York, London, Paris, Shanghai, and Warsaw. With the India launch, this global network expands further, offering brands access to world-class talent, cutting-edge technology, and best-in-class craft.
The India studio is equipped to deliver both high-end production and agile, scalable content solutions. Facilities include advanced editing suites, generative AI, and CGI workstations, ensuring that Publicis Groupe India now offers a comprehensive suite of post-production services to complement Prodigious India’s existing capabilities.
Seamlessly integrated with Publicis Groupe’s international production ecosystem through LucidLink and advanced data asset management systems, the India studio enables real-time collaboration across markets. “With the launch of our world-class content studio, we now house creative, production, and technology under one roof. This is truly creativity powered by craft and fuelled by data, ready to meet the pace of culture and deliver real impact for our clients,” said Rajdeepak Das, CCO, Publicis Groupe, South Asia.
Already, the studio has produced thousands of assets for leading global brands—ranging from product demos for Southeast Asia and festive campaigns in Australia to influencer-led content in the U.S. Designed for agility, it ensures precision, speed, and cultural relevance across new formats, platforms, and markets.
“Production is no longer the final step; it’s the creative engine that connects strategy, media, technology, and commerce. Today, it’s not just about producing more content, it’s about producing Intelligent content, made for the right audience, tailored to the right platform, and delivered at the perfect moment. With the launch of our first post-content studio, we now have the scale, speed, and precision to manage all our clients’ multi-market production needs, from start to finish,” said Varun Shah, Managing Partner – Publicis Production.
