Mumbai: Web content creator QYOU Media has expanded its presence in India with three new content partnerships.
Following its collaboration with Tata Sky, QYOU Media has also teamed up with digital media company Culture Machine, South Asian music platform Desi Hip Hop Inc, and curator of contemporary Indian culture content TheVibe.
“India is one of the most exciting markets in the world right now. The huge number of mobile and multiscreen viewers, particularly millennials who form around a third of the Indian population, is really driving the convergence of online video and television there,” said Curt Marvis, CEO and co-founder, QYOU Media.
“We are excited to partner with digital innovators Culture Machine, Desi Hip Hop Inc and TheVibe, which opens-up a myriad of possibilities for us to create more localized content that reflects the unique voice and flavour of India. We plan on building on our work with Tata Sky to gain an even greater footprint in this market moving forward,” he added.
Culture Machine will partner QYOU for multiscreen distribution across all its digital first media brands, including Being Indian, Blush, Awesome Sauce, Viva and Put Chutney.
“Through this partnership, viewers of the digital broadcast network TBD in the USA, as well as subscribers of QYOU’s offerings globally on linear and VOD platforms, will be able to watch Culture Machine’s varied stable of digital first programming,” said Culture Machine president, TuhinMenon.