Mumbai: Racold, India’s largest water heating solutions provider has added another feather to its cap by bagging the prestigious, “Superbrands 2019” award. Racold is the only brand in the water heating category to be selected as a Superbrand for 2019 after an extensive online consumer voting process.
Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands status strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.
Speaking on this, Mr. Mohit Narula, Managing Director, Ariston Thermo India Pvt. Ltd., said, “It’s a matter of great pride and honor to be recognized as India’s Superbrand and to be awarded the most respectable universal seal of enduring excellence. It’s a testimony of our continuous efforts and deep commitment to creating products that resonate with our customers. The credit goes to our entire team for this recognition without which this would not have been possible.”
Mr. Prashant Dhar, Vice President- Marketing and E-Commerce at Ariston Thermo Group, Indian Subcontinent, further commented, “Getting this prestigious title in itself is a very remarkable achievement. Backed by a deep understanding of evolving consumer needs and our strong global expertise, Racold has been the frontrunner of technology in water heating. The title of “Superbrands” is a reiteration of our ability to constantly innovate and provide value to our consumers.”
Superbrands is a global organization present in 86 countries is dedicated to recognize, showcase and pay tribute to the best brands in each country. It recognizes the relentless efforts to build brands strong on consumer perceptions thus making them more resilient to fluctuating economic conditions.