Mumbai: Radio City has announced the successful conclusion of Reelstars Season 2, its digital talent hunt celebrating creativity and self-expression. The initiative witnessed record-breaking participation, drawing over 1,000 entries from across the country, with Khushi Sachin Gadekar emerging as the winner and taking home a cash prize of INR 1 lakh.
This season brought together a vibrant mix of genres and formats, from Dance Reels (30%) and Lip Syncing (27%) to Funny Skits, Reels with a Cause, and Rap, reflecting the diversity of India’s creative talent. Emotional analysis of #RadioCityReelstars revealed Joy and Love as the most prominent sentiments, underscoring the heartfelt connection participants shared with their audiences.
The campaign’s impact was amplified through influencer collaborations and Radio City RJs across cities, including RJ SIA, who promoted the contest. The involvement of last season’s winner also inspired new participants to step forward, further boosting engagement.
Commenting on the success, Anurita Patel, EVP & National Programming Director, Radio City, said, “Reelstars Season 2 has proven that talent knows no boundaries, and the numbers speak for themselves. The grand finale, streamed on Radio City’s YouTube channel and website, garnered millions of views. The season witnessed a surge in popularity with a 45% increase over Season 1, giving us the confidence that the upcoming edition will further amplify its reach. Radio City’s website recorded 110K unique visitors, while social media achieved an impressive overall reach of 74.6 million. We are proud to have created a platform that celebrates creativity and connects people across locations, and we look forward to seeing what the future holds.”
With influencer-driven buzz, millions of digital impressions, and a significant 45% growth over its debut edition, Reelstars Season 2 has set a new benchmark for digital talent hunts, solidifying Radio City’s position as a leading platform for emerging creators across India.
