Saturday, December 6, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Media

‘Raftaar’ by Dashverse Slashes Production Time 50% and Costs 75% with AI-Powered Storytelling

Breakout Hit Crosses 1 Million Views, Proving Audience Appetite for AI-Powered Storytelling; Company to Scale Production to 100 More AI Microdramas by Year-End

by MN4U Bureau
September 9, 2025
in Media
Reading Time: 2 mins read
A A
‘Raftaar’ by Dashverse Slashes Production Time 50% and Costs 75% with AI-Powered Storytelling
Share Share ShareShare

Bengaluru: Dashverse, the AI entertainment company, has launched India’s first microdrama series produced entirely with generative AI with its series Raftaar. The 90-minute serialized narrative was developed using Dashverse’s proprietary generative video platform, Frameo.AI, which cut production time by half and reduced costs by 75% compared to conventional methods.

The launch has already crossed 1 million views on Dashverse’s flagship app DashReels, underscoring the massive audience appetite for AI-driven content and establishing a scalable model for digital entertainment.

Raftaar follows the journey of Raj, a racing champion fighting betrayal while seeking redemption. While the storyline was crafted by human writers, the production was executed entirely through Frameo.AI, which acted as a creative partner—interpreting scripts with unique camera angles, lighting, and nuanced character expressions that often exceeded the creative team’s expectations.

“The biggest challenge in the rapidly growing microdrama market is content velocity—the ability to produce high-quality shows quickly and consistently,” said Sanidhya Narain, Co-Founder & CEO, Dashverse. “Frameo.AI is our answer to that challenge. Raftaar is more than a technological milestone; it’s a blueprint for the future of entertainment. We are lowering the barriers to video production and building a proven monetization model where creators can earn directly and sustainably in this booming microdrama market.”

The breakthrough demonstrates how AI can transform creative workflows, allowing a single creator to move from script to final cut in just days—compared to months with traditional teams. Dashverse plans to leverage this speed and scalability to launch 100 AI microdramas by year-end.

The success of Raftaar has also accelerated DashReels’ growth, with the app surpassing 10 million cumulative installs and generating $2 million in revenue in August alone.

“We designed Frameo.AI not just as a tool, but as a creative partner,” said Soumyadeep Mukherjee, Co-Founder & CTO, Dashverse. “It delivers professional-grade video with unprecedented consistency, controllability, and speed. The platform empowers creators to iterate rapidly and bring their most ambitious ideas to life, proving what’s possible when human imagination and generative AI work in tandem.”

The premiere of Raftaar follows Dashverse’s recent $13 million Series A funding round, led by Peak XV Partners with participation from Z47 and Stellaris Venture Partners. Founded in 2023 in Bengaluru by Sanidhya Narain, Lalith Gudipati, and Soumyadeep Mukherjee, Dashverse is on a mission to democratize AI-powered storytelling and make its technology accessible to creators and studios worldwide.

Tags: DashverseSanidhya NarainSoumyadeep Mukherjee

RECENT POSTS

Eros Universe announces new film by Mitakshara Kumar set in the World Of Tanu Weds Manu
Media

Eros Universe announces new film by Mitakshara Kumar set in the World Of Tanu Weds Manu

December 5, 2025
0

Mumbai: Eros Universe has revealed plans for a new film set within the iconic Tanu Weds Manu universe, directed by...

Read moreDetails
Audiences are embracing stories with deeper themes: Prime Video India’s Nikhil Madhok at CII Big Picture Summit
Media

Audiences are embracing stories with deeper themes: Prime Video India’s Nikhil Madhok at CII Big Picture Summit

December 5, 2025
0

Mumbai: During a PowerTalk at CII Big Picture Summit 2025, Prime Video India’s Head of Originals talked about the next...

Read moreDetails
Park Medi World announces ₹920 crore Initial Public Offering; issue opens on December 10, 2025
Media

Park Medi World announces ₹920 crore Initial Public Offering; issue opens on December 10, 2025

December 5, 2025
0

Mumbai: Park Medi World Limited (“the Company”) has announced that its Initial Public Offering (IPO) will open on Wednesday, December...

Read moreDetails
Global Anime Brand Crunchyroll launches on Whale TV
Media

Global Anime Brand Crunchyroll launches on Whale TV

December 5, 2025
0

Mumbai: Whale TV™ has officially announced the launch of CrunchyrollⓇ—the world’s leading anime streaming destination—on all Whale TV-enabled smart TVs....

Read moreDetails
JioHotstar South launches teaser for new initiative ‘South Unbound’
Media

JioHotstar South launches teaser for new initiative ‘South Unbound’

December 5, 2025
0

Mumbai: JioHotstar South has unveiled the first teaser for its upcoming initiative, “South Unbound,” marking a bold new phase for...

Read moreDetails
Gujarati cinema crosses Rs. 100 Crores gross box office milestone with a quarter still to go: Ormax Media
Media

A concern is emerging of low openings for well-budgeted films in Tamil and Telugu markets: Ormax Cinematix

December 5, 2025
0

MUMBAI: Ormax Cinematix (OCX) is Ormax Media's proprietary campaign tracking and forecasting tool for theatrical film releases in eight major...

Read moreDetails

LATEST NEWS

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
Stanley Retail names Abhijeet Sonar as Chief Executive Officer

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025

ANALYSIS

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Analysis

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report

December 5, 2025
0

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

PEOPLE

Stanley Retail names Abhijeet Sonar as Chief Executive Officer
People

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025
0

Bengaluru: Stanley Lifestyles Limited, an integrated super-premium and luxury furniture manufacturer and retailers, todayannounced the appointment of Mr. Abhijeet Sonar...

MARKETING

MILKMAID honors the nation’s love for Kheer on World Kheer Day
Marketing

MILKMAID honors the nation’s love for Kheer on World Kheer Day

December 5, 2025
0

Mumbai: Nestlé MILKMAID, a brand synonymous with indulgent desserts, today announced the celebration of World Kheer Day on 30 November,...

Subscribe to Newsletters

ADVERTISING

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore
Advertising

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore

December 4, 2025
0

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore....

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

December 5, 2025
Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
Stanley Retail names Abhijeet Sonar as Chief Executive Officer

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.