Sunday, June 21, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Media

‘Raftaar’ by Dashverse Slashes Production Time 50% and Costs 75% with AI-Powered Storytelling

Breakout Hit Crosses 1 Million Views, Proving Audience Appetite for AI-Powered Storytelling; Company to Scale Production to 100 More AI Microdramas by Year-End

by MN4U Bureau
September 9, 2025
in Media
Reading Time: 2 mins read
A A
‘Raftaar’ by Dashverse Slashes Production Time 50% and Costs 75% with AI-Powered Storytelling
Share Share ShareShare

Bengaluru: Dashverse, the AI entertainment company, has launched India’s first microdrama series produced entirely with generative AI with its series Raftaar. The 90-minute serialized narrative was developed using Dashverse’s proprietary generative video platform, Frameo.AI, which cut production time by half and reduced costs by 75% compared to conventional methods.

The launch has already crossed 1 million views on Dashverse’s flagship app DashReels, underscoring the massive audience appetite for AI-driven content and establishing a scalable model for digital entertainment.

Raftaar follows the journey of Raj, a racing champion fighting betrayal while seeking redemption. While the storyline was crafted by human writers, the production was executed entirely through Frameo.AI, which acted as a creative partner—interpreting scripts with unique camera angles, lighting, and nuanced character expressions that often exceeded the creative team’s expectations.

“The biggest challenge in the rapidly growing microdrama market is content velocity—the ability to produce high-quality shows quickly and consistently,” said Sanidhya Narain, Co-Founder & CEO, Dashverse. “Frameo.AI is our answer to that challenge. Raftaar is more than a technological milestone; it’s a blueprint for the future of entertainment. We are lowering the barriers to video production and building a proven monetization model where creators can earn directly and sustainably in this booming microdrama market.”

The breakthrough demonstrates how AI can transform creative workflows, allowing a single creator to move from script to final cut in just days—compared to months with traditional teams. Dashverse plans to leverage this speed and scalability to launch 100 AI microdramas by year-end.

The success of Raftaar has also accelerated DashReels’ growth, with the app surpassing 10 million cumulative installs and generating $2 million in revenue in August alone.

“We designed Frameo.AI not just as a tool, but as a creative partner,” said Soumyadeep Mukherjee, Co-Founder & CTO, Dashverse. “It delivers professional-grade video with unprecedented consistency, controllability, and speed. The platform empowers creators to iterate rapidly and bring their most ambitious ideas to life, proving what’s possible when human imagination and generative AI work in tandem.”

The premiere of Raftaar follows Dashverse’s recent $13 million Series A funding round, led by Peak XV Partners with participation from Z47 and Stellaris Venture Partners. Founded in 2023 in Bengaluru by Sanidhya Narain, Lalith Gudipati, and Soumyadeep Mukherjee, Dashverse is on a mission to democratize AI-powered storytelling and make its technology accessible to creators and studios worldwide.

Tags: DashverseSanidhya NarainSoumyadeep Mukherjee

RECENT POSTS

N. Murali named Chairman of The Hindu Group
Media

N. Murali named Chairman of The Hindu Group

June 20, 2026
0

Mumbai: The Board of Directors of The Hindu Group Publishing Private Limited (THGPPL) has unanimously appointed N. Murali as Chairman...

Read moreDetails
Sony Pictures Networks India secures exclusive rights to India’s Tour of Ireland 2026
Media

Sony Pictures Networks India secures exclusive rights to India’s Tour of Ireland 2026

June 19, 2026
0

Mumbai: Sony Pictures Networks India (SPNI) has strengthened its cricket portfolio with the acquisition of exclusive television and digital media...

Read moreDetails
Tringbox
Media

AI-first music technology startup Tringbox raises Rs. 5 crores to build an AI-powered in-store music intelligence platform for commercial spaces

June 19, 2026
0

MUMBAI: Tringbox, an AI-first music technology startup, today announced that it has raised approximately ₹5 crore in seed funding to...

Read moreDetails
Deepak Adwani elevated to Executive Director of Miraj Entertainment
Media

Deepak Adwani elevated to Executive Director of Miraj Entertainment

June 19, 2026
0

Mumbai: Miraj Entertainment Ltd., India’s third-largest and one of the fastest-growing multiplex chains, has announced the elevation of Mr. Deepak...

Read moreDetails
Rusk Media raises INR 100 crore in Pre-Series C round led by Nazara Technologies
Media

Rusk Media raises INR 100 crore in Pre-Series C round led by Nazara Technologies

June 18, 2026
0

New Delhi: Rusk Media, the Mumbai-headquartered digital entertainment company focused on youth-first content and platform experiences, has announced the successful...

Read moreDetails
India TV’s ‘Aaj Ki Baat’ with Rajat Sharma records strong digital growth following a strategic prime-time shift
Media

India TV’s ‘Aaj Ki Baat’ with Rajat Sharma records strong digital growth following a strategic prime-time shift

June 18, 2026
0

New Delhi: India TV's flagship prime-time news analysis show, "Aaj Ki Baat – Rajat Sharma Ke Saath," has witnessed a...

Read moreDetails

LATEST NEWS

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

June 20, 2026
Krutika Mehta Guhey

Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support

June 20, 2026

ANALYSIS

Ipsos
Analysis

73% Urban Indians positive on country’s direction, 78% upbeat on economy: Ipsos

June 19, 2026
0

New Delhi: Urban Indians continue to display strong confidence in both the country’s direction and economic outlook, according to the...

PEOPLE

Krutika Mehta Guhey
People

Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support

June 20, 2026
0

Krutika Mehta Guhey has joined DNEG as Head – Talent Acquisition, Technology & Support, she announced on LinkedIn. Describing the...

MARKETING

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth
Marketing

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

June 20, 2026
0

Mumbai: Karan Kulkarni has joined Nike as Senior Specialist, Sports Marketing – Olympics & Growth, he announced on LinkedIn. Calling...

Subscribe to Newsletters

ADVERTISING

Omnicom Media’s Lodestar UM wins AMFI’s integrated media mandate to drive next phase of ‘Mutual Funds Sahi Hai’
Advertising

Omnicom Media’s Lodestar UM wins AMFI’s integrated media mandate to drive next phase of ‘Mutual Funds Sahi Hai’

June 19, 2026
0

Mumbai: Omnicom Media’s Lodestar UM has been awarded the integrated media mandate for the Association of Mutual Funds in India...

PRINT

Assam Tribune’s ‘Not for Sale’ front-page ad sparks debate amid financial challenges
Exclusive

Assam Tribune’s ‘Not for Sale’ front-page ad sparks debate amid financial challenges

June 9, 2026
0

Guwahati: One of Northeast India's most respected newspaper institutions, The Assam Tribune, has found itself at the centre of intense...

AUTHOR'S CORNER

Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers
Authors Corner

Why Niche Creator Communities Are Delivering Stronger ROI Than Mass Influencers

June 19, 2026
0

For years, the concept of influencer marketing was based on a fundamental understanding: the more people that watch and read,...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Brands that honoured fatherhood through powerful campaigns: Father’s Day 2026

Brands that honoured fatherhood through powerful campaigns: Father’s Day 2026

June 20, 2026
Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

Karan Kulkarni joins Nike as Senior Specialist, Sports Marketing – Olympics & Growth

June 20, 2026
Krutika Mehta Guhey

Krutika Mehta Guhey joins DNEG as Head – Talent Acquisition, Technology & Support

June 20, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.