Ahmedabad: ‘AD’, the contemporary ready-to-wear brand from the House of Arvind, has announced the appointment of actor and youth icon Raghav Juyal as its new brand ambassador. Known for his effortless charm, individuality, and distinctive sense of style, Raghav embodies the ethos of ‘AD’ – everyday fashion that is comfortable, breathable, and stylish, resonating strongly with today’s generation.
Commenting on the announcement, Pranav Dave, Chief Business Officer – Retail & Knits, Arvind Limited, said, “Raghav Juyal’s individuality and effortless style align seamlessly with our brand ethos. ‘AD’ from the house of Arvind is about creating versatile, easy-to-wear fashion that fits into the everyday lives of our consumers, while making them look and feel confident. Raghav brings that spirit alive with his relatable and charismatic personality.”
Expressing his excitement, Raghav Juyal said, “I am excited to associate with ‘AD’ from the House of Arvind. The brand represents fashion that is relaxed yet stylish – something I personally relate to. For me, comfort is non-negotiable, and the brand delivers exactly that while still keeping it trendy. I look forward to this partnership and connecting with people who enjoy fashion that feels as good as it looks.”
‘AD’ has been redefining everyday fashion with its stylish, breathable, and versatile apparel tailored for the modern lifestyle. With its focus on balancing comfort and fashion, the brand has emerged as a preferred choice for consumers seeking outfits that seamlessly transition from work to leisure.
With Raghav on board, the brand is set to unveil a new campaign across digital platforms, retail stores, and marketplaces, celebrating the idea of effortless, confident everyday fashion in tune with contemporary lifestyles. The collection is available at The Arvind Store, Myntra, and other leading e-commerce platforms, ensuring easy access for fashion-forward consumers.
