Mumbai: Traya, a health-tech brand known for its holistic and science-backed approach to treating hair loss, has announced its third collaboration with actor Rajkummar Rao. The partnership strengthens the brand’s mission to reinforce that “internal health is the foundation of sustainable hair regrowth.”
The newly released campaign film centres on a powerful insight—hair loss is an internal issue that cannot be permanently resolved through superficial fixes alone. Even a hair transplant, the brand emphasises, “is not permanent if one does not fix the root cause of their hair loss.”
The narrative unfolds with a man celebrating his recent hair transplant, only to be interrupted by Rajkummar Rao who cautions, “Transplant ke baad bhi baal ho sakte hai zero, kyuki hair loss andar ka problem hai.” The message aims to clear prevailing misconceptions after a transplant and bring focus back to the deeper, internal causes of hair fall.
Speaking about the campaign, Rajkummar Rao said, “I love collaborating with Traya, the insights they bring and myths they break through their ads is simply amazing. I enjoy working with brands who add value to people’s lives and Traya for me embodies that philosophy. I’m glad to be part of a campaign that brings such clarity and honesty to something so personal.”
Saloni Anand, Co-founder, Traya, added, “Traya has been leading the hair loss narrative with deeper health conversations, highlighting what really matters: internal health! With this campaign we want to bring the focus back on how fixing internal health is the only resolution to getting long term sustainable results, not the quick fixes, not the hair transplants but looking deep inside and fixing the internal root cause for long lasting results.” She further noted, “And having RajKummar join us again to bring Traya’s hair health narrative to life is another cherry on top. Our shared values are what keeps our association relatable and effective.”
Built on a clean, emotionally resonant storyline, the campaign reiterates Traya’s leadership in driving authentic conversations around hair loss. The film is currently live in Hindi, Marathi and Gujarati, with Bengali and Odiya versions set to roll out in the next phase.
