Bangalore: The Shand Group of Industries owned Raksha Pipes has announced Bharat Media and Entertainment Group (BMEG) as its agency on record (AOR) across all territories. The scope of the mandate includes offline and online media including TV, Print, Radio, Digital, OOH and Cinema. The account will be managed by the agency’s Bengaluru team.
With a focus on catering to the evolving needs of their customers, Raksha Pipes has set its sights on an expansive journey that aims to not only meet but exceed industry demands. As part of this strategic initiative, they recently appointed Malaika Arora as their first-ever brand ambassador.
As Raksha Pipes looks to solidify its brand awareness and expand its offerings further throughout the country, BMEG has been selected to spearhead Raksha Pipes’ media strategy. Leveraging its expertise in strategic communication, market insights, and targeted advertising, BMEG will play a pivotal role in ensuring the success of Raksha Pipes’ growth plan. The agency’s expertise in the industry and its comprehensive understanding of the Indian market aligns perfectly with Raksha Pipes’ vision for growth.
Tushar Shand, the Director of Raksha Pipes, expressed his enthusiasm for the collaboration, stating, “This partnership with BMEG marks a significant milestone in our pursuit of growth and innovation. We believe that BMEG’s proven track record and strategic approach align seamlessly with our vision for the future of Raksha Pipes. Together, we not only aim to expand our capacity but also solidify our position as a market leader in the piping solutions industry. “
Anand Charles, Chief Executive Officer of BMEG said, “We are thrilled to team up with Raksha Pipes as their partner for growth. This partnership is a testament to innovation and strategic proficiency, and together with Raksha Pipes’, we are poised to craft a narrative that not only accelerates their progress but also sets new benchmarks in the piping solutions industry. Our team is fully committed to creating a significant impact and strengthening Raksha Pipes’ position as the market leader.”
BMEG, known for its ability to craft impactful media strategies, is poised to create a comprehensive plan that encompasses a mix of traditional and digital platforms. This approach will not only enhance Raksha Pipes’ brand visibility but also engage a broader audience, fostering a deeper connection with existing and potential customers.
