Enamor, the Indian lingerie and athleisure brand, has unveiled its latest OOH campaign titled ‘Everybody Is Fab’. The new campaign is conceptualised, executed by Publicis Worldwide and the digital video by Glitch and stars Bollywood actor Rakul Preet Singh who will be seen promoting Enamor’s Athleisure product range.
The campaign aims to celebrate the diversity of body shapes and sizes and empower women to embrace their unique beauty.
An official statement from the company, read, “Rakul Preet Singh is a well-known name in the Indian film industry and a fitness enthusiast who inspires millions of her fans to lead a healthy lifestyle. With her passion for fitness, she is the perfect fit to endorse Enamor’s athleisure collection. Her association with fitness and an active lifestyle helps promote the idea that athleisure is not just about fashion but also about leading a healthy and active lifestyle.”
Commenting on the initiative, Sandra Daniels, Head of Marketing – Women’s Category, Modenik Lifestyle, said, “We are thrilled to have Rakul Preet on board as the face of the Enamor Athleisure for the ‘EveryBody Is Fab’ campaign. While Rakul embodies the brand’s values of confidence and empowerment, what makes her a perfect fit to endorse Enamor Athleisure is her dedication to fitness and active lifestyle. We look forward to a successful collaboration with Rakul Preet. We hope that ‘EveryBody Is Fab’ campaign inspires women of every shape and size to feel fabulous and confident in their own skin with Enamor Athleisure.”
Sharing her view on the campaign, Shitu Patil, Executive Creative Director & Head – Art, said, “The OOH campaign captures in its true spirit what role this beautiful brand ‘Enamor’ has set out to mean in the lives of the consumers. The biggest challenge that we women face is self-acceptance of our bodies and who we are. With this campaign, we want women of all different shapes and sizes to embrace who they are and wear the versatile Enamor Athleisure collection with complete gusto. Afterall looking fab and wanting to be fit is for everyone! Having Rakul who embodies fit & fab was like an icing on the cake besides having some other gorgeous women of different colors, heights, shapes and sexual preference.”
Oindrila Roy, Managing Director, Publicis Worldwide, said, “The campaign is a great example of how to create an inclusive and diverse campaign without losing the brand’s essence. For years, the brand has encouraged women to embrace their femininity with confidence. With Rakul Preet’s presence in this campaign that celebrates diversity of body shapes and sizes, the brand will further deepen its emotional connect with the audience.”
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