SBI General Insurance has announced the appointment of Rathin Lahiri as the Head of Brand & Marketing. Prior to this, Lahiri held the role of Chief Business Development Officer at Mahindra Manulife Mutual Fund and also was a seed investor for The New Shop and Work India.
Rathin, who brings with him 30 years of experience in financial services and consumer industries, will play a crucial role in developing and implementing strategies to enhance the company’s brand identity and drive business growth
An official announcement from SBI General Insurance read, “We are confident that his leadership and vision will help us achieve our goals and take our business to new heights.”
On joining the company, Lahiri said, “I am delighted to join SBI General Insurance as Head Marketing & CSR . We just crossed 10,000 cr (GWP) this financial and the future looks full of possibilities.”