Ahmedabad: Ratnaafin, a NBFC dedicated to empowering MSMEs and small business owners, has unveiled its first-ever television campaign — “Ratnaafin Hai Toh Possible Hai” — paying tribute to the entrepreneurial spirit that fuels India’s economy.
Rooted in real-life business journeys, the campaign puts the spotlight on everyday MSME heroes – from a printing press operator scaling operations to a Kirana store owner revamping his business, a homegrown achaar brand tapping into new markets, and a boutique entrepreneur building her brand. Each story reflects the resilience, grit, and ambition that define the Indian entrepreneurial landscape.
“This campaign reflects our core belief – that with the right partner, even the boldest dreams are achievable. ‘Ratnaafin Hai Toh Possible Hai’ goes beyond transactional finance to celebrate the spirit of India’s business owners. At its core, this is about trust, support, and enabling the backbone of our economy – our MSMEs,” said Malav Desai, Managing Director & CEO, Ratnaafin.
Crafted by creative agency Saatchi & Saatchi, the campaign captures the emotional and financial journey of MSME entrepreneurs, demonstrating how timely, customised financial support can transform a vision into a thriving enterprise.
Sunay Jain, Head – Marketing and Digital Business at Ratnaafin, added, “Businesses are more than balance sheets. At Ratnaafin, we look deeper—into the midnight oil burned, the risks taken, and the perseverance that MSME owners show every single day. While others may look at paperwork, we see passion. We believe your work speaks louder than your name. That’s the kind of business we back. Because when your kaam is strong, your name builds itself.”
With a portfolio spanning business loans, solar loans, supply chain finance, and micro loans, Ratnaafin has supported over 25,000 customers across 35 branches in India. The campaign aims to reinforce the NBFC’s positioning as a trusted partner in India’s growth story, especially as the MSME segment becomes increasingly vital to the country’s economic progress.
Rohit Malkani, CCO at Saatchi & Saatchi, elaborated on the campaign’s creative core, “‘Jo pai pai se shuru kiya, wo business badhta jayega’ reflects the heart of the film. It’s a message from one business owner to another. It’s not about struggle or success. It’s about belief. Belief that if you keep building and showing up every day, what starts small will grow. That’s the feeling we wanted to leave people with.”
