Mumbai: Ratnaafin Capital, a growing NBFC, has announced its rebranding with ABND, a top Mumbai branding agency. This partnership was chosen for ABND’s focus on aligning brand strategy with business goals.
The rebranding process at Ratnaafin’s headquarters in Ahmedabad involved a thorough stakeholder study and analysis of channel partners, customer pain points, and expectations. ABND guided the new brand positioning as an “NBFC for Business Owners” and introduced the promise ‘Possible Hai,’ now central to Ratnaafin’s brand communication.
The rebranding exercise has refreshed Ratnaafin’s visual and verbal identity while reiterating its core objective: ‘We are in the business for business owners.’
Ratnaafin’s diverse MSME loan portfolio supports SMEs with business, corporate, working capital, machinery, and property loans to fuel entrepreneurial growth and meet various business needs.
Malav Desai, Director at Ratnaafin, expressed his enthusiasm for the rebranding initiative, stating, “This transformation marks a significant milestone in Ratnaafin’s journey. Our new brand identity reflects our commitment to empowering business owners with the financial solutions they need to achieve their goals. We are confident that through our newly identified positioning and our partnership with ABND, we will be able to communicate that timely and flexible financial solutions are not a luxury but a key to sustainable growth, to all our stakeholders.”
Kunal Vora, Founder-Partner at ABND said, “Our vision for this project was to achieve seamless brand and business alignment. By targeting the specific needs of business owners, we have carved out a unique position for Ratnaafin in the NBFC sector. This strategy is already in effect and driving meaningful outcomes where it matters most.”
