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Reckitt Benckiser Group emerges as Top Advertiser of week 28

by MN4U Bureau
July 22, 2022
in Advertising, Featured
Reading Time: 2 mins read
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BARC Week 12: Sprite takes a leap from 5th spot to 2nd spot in the Top Brands Category
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In the Week 28 of Broadcast Audience Research Council (BARC) India, Reckitt Benckiser Group bagged the top spot with drop in ad volumes from 5170.09 (‘000 secs) to 4832.13 (‘000 secs). Hindustan Unilever Ltd. slipped one spot down and stood at 2nd position with drop in ad volumes from 5484.92 (‘000 secs) to 4584.33 (‘000 secs). Godrej Group retained its 3rd spot with rise in ad volumes from 1301.2 (‘000 secs) to 2011.65 (‘000 secs). Procter and Gamble moved one spot up and claimed 4th position with rise in ad volumes from 765.52 (‘000 secs) to 1422.24 (‘000 secs). Cadburys India Ltd. slipped one spot down and stood at 5th position with drop in ad volumes from 944.41 (‘000 secs) to 928.43 (‘000 secs). Pepsi Foods (G) retained its 6th spot with rise in ad volumes from 542.86 (‘000 secs) to 707.14 (‘000 secs). Coca Cola India Ltd. took a leap from 10th spot to 7th spot with rise in ad volumes from 402.87 (‘000 secs) to 660.33 (‘000 secs). Glaxosmithkline Group slipped one spot down and stood at 8th position with 530.28 (‘000 secs) followed by Colgate Palmolive India Ltd. with 471.87 (‘000 secs) at 9th spot and Amazon Online India Pvt. Ltd. with 398.01 (‘000 secs) at 10th spot.  

Top Brands

In the top brands category, Lizol all in 1 topped the list with drop in ad volumes from 717.95 (‘000 secs) to 699.7 (‘000 secs). Dettol Toilet Soaps slipped one spot down and stood at 2nd position with drop in ad volumes from 718.48 (‘000 secs) to 623.72 (‘000 secs). Coca Cola Zero was the new entrant in the chart with ad volumes of 502.27 (‘000 secs) and claimed the 3rd spot. Dettol Antiseptic Liquid retained its 4th spot with drop in ad volumes from 479.22 (‘000 secs) to 457.3 (‘000 secs). Harpic Power Plus 10X Max Clean dropped from 3rd spot to 5th spot with drop in ad volumes from 582.24 (‘000 secs) to 428.05 (‘000 secs) followed by Jiomart.com from 5th spot to 6th spot with drop in ad volumes from 360.49 (‘000 secs) to 341.89 (‘000 secs). Goodknight Gold Flash retained its 7th spot with rise in ad volumes from 301.35 (‘000 secs) to 339.69 (‘000 secs). Harpic Bathroom Cleaner dropped from 6th spot to 8th spot with drop in ad volumes from 323.06 (‘000 secs) to 285.22 (‘000 secs). Godrej No. 1 soap entered the chart with ad volumes of 280.56 (‘000 secs) and claimed the 9th spot. Ultratech Cement retained its 10th spot with 277.15 (‘000 secs).

Tags: BARCReckitt Benckiser GroupTop AdvertisersTop BrandsWeek 28

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