(Creative)technology is the new offering from the agency
Rediffusion going independent marks in many ways, the beginning of a new journey for the agency. And to signify this new journey, team Rediffusion felt that a new identity was in order. The flora and fauna of the Marketing Serengeti has changed drastically in the last couple of years and they feel the need new tools and a new mind-set to navigate this brave new world of brand building.
Rediffusion’s close association with Rediff.com and its technological know-how and prowess gives them the confidence that we are now better poised to live up to our new name of Rediffusion Brand Solutions, because quite simply our single-minded goal is to be that one-stop solution for brands and the problems they face in the marketplace.
“Our belief is that Creativity needs to be amplified to the power of technology to arrive at break-through solutions for brands,” said Navonil Chatterjee, Jt.President & Chief Strategy Officer, Rediffusion Brand Solutions. “And when Creativity meets Technology, the result is Connections, Conversations and Conversions. That’s the future of brand building and that’s what this new Rediffusion is poised to deliver on.”
The new identity is a play on bright yellow and purple and is undoubtedly, new-age. Yellow stands for freshness, positivity, clarity, energy, optimism, enlightenment, intellect and joy while Purple represents creativity, magic, wisdom, independence, power and ambition!
“The need to build powerful brands has never gone. What has changed is the toolset to do so and the environment in which we operate. Brand building is what we have done for decades now. It’s in our blood. In this world of data, analytics and never ending stream of possible specialist partners, the new Rediffusion aims to be that one partner who will hold our clients’ hand as they build their brand in this mad new world of marketing,” said Rahul Jauhari, Jt.President & Chief Creative Officer, Rediffusion Brand Solutions.