Reliance General Insurance has launched a film for Diwali themed ‘Aapki Mehnat ka Insurance’, that salutes the spirit of small shopkeepers while promising to stand behind them. The film has been conceptualised by Atom Network.
It features visuals of Diwali celebrations, rich visuals of different elements of the festivals like food, dresses, decorations and jewellery, and the shopkeepers who work overtime during the festival season. A voice over narrates in poetic verse that while we celebrate the festival, it is the shopkeepers who make the festival come alive. The core message that gets articulated as, “Tyohaar manate sab hai, lekin tyohaar banate aap hain.”
An official statement informed that the film harnessed the power of AI.
Rakesh Jain, CEO, Reliance General Insurance, said, “Reliance General Insurance believes in safeguarding the very spirit of entrepreneurship that propels our communities forward. As Diwali illuminates our lives, this AI film is a celebration of the entrepreneurial spirit that fuels our communities. It highlights the remarkable stories of SME shop owners who navigate challenges and triumph during this festive season.”
Client: Reliance General Insurance
Agency: ^ atom network
Chief creative officer: Yash Kulshresth
Creative team: S.Ravikrishna, Rahul Gate, Ruchika Guha, Sourabh Dhabhai, Anil Nair, Bhagyesh Kadu, Abhishek Vishwakarma
Account management: Ruhee Chamadia, Saket Modi, Gaurav Ganta, Arnav Arora