Mumbai: Royal Stag Barrel Select for the sixth consecutive year, MTV is all set to kick start the musical extravaganza called Royal Stag Barrel Select MTV Unplugged Season 7 on a musical high. This time giving an insight into the musical talents of musical maestros like Vishal Bhardwaj, Shankar Mahadevan, Farhan Akhtar, Papon, Monali Thakur and Armaan and Amal Malik, the musical property will be coming back into full swing on television screens on Saturday 9th December at 8 PM on MTV.
The channel will be rolling out a host of 360-degree promotional activities including radio, print, digital, cinema and brand associations. While season seven promises to be fascinating, over the seasons, the show has been a clear favourite with audiences for its amazing performances. With episodes featuring the greatest musical legend, A.R. Rahman who recreated a surprise rendition of his iconic song, ‘Urvasi, Urvasi’ and surreal performances by Shreya Ghoshal, Badshah, Sachin- Jigar, to name a few, the sixth season had created an unprecedented benchmark. After garnering unparalleled success in its sixth season by raking in an overall reach of around 130 million viewers on social media platforms, the latest season of Royal Stag Barrel Select MTV Unplugged ensures to be nothing less than the best.
Speaking about the launch of the 7th season, Raj Nayak, COO, Viacom18 said, “Since the time of its inception, MTV has created a differentiated positioning for itself. It is the ultimate authority on music and everything youth related. The brand is known for creating unique and legendary music- related properties and Unplugged is one such property which has gained a massive fan- following because of its presentation of music in its rawest form through rich performances by an exemplary line up of artists. This is a show that people wait for with a lot of anticipation every year and we aim to continue to deliver quality content and rule the hearts of our fans with the season seven of Royal Stag Barrel Select MTV Unplugged as well.”
Launching the seventh season of MTV’s biggest musical property, Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18 said, “Year on year we have been surpassing audience expectations and surprising ourselves with each new season of Unplugged. The latest season features a unique and beautiful confluence of soul- stirring vocals and interesting musical arrangements, doing away with anything that distracts from what is pure. This year as well, the audience will be privy to a great line up of artists who will be transforming some of their biggest musical numbers to the unimaginable in a more vulnerable and intimate setting. It’s going to be fascinating to see artists like Vishal Bharadwaj, Shankar Mahadevan, Farhan, Papon, Monali and others going unplugged and recreating songs that people love so much. Also, it’s extremely exciting for us to have Royal Stag Barrel Select back on board for the sixth consecutive season which just goes to show that good content will always be appreciated.”
Commenting on Royal Stag Barrel Select MTV Unplugged Season7, Raja Banerji, Assistant Vice President (Marketing), Pernod Ricard India said “After the resounding success of previous seasons, Royal Stag Barrel Select MTV Unplugged is back with yet another mellifluous season. India’s finest singing stars will be performing unplugged to bring a music in most pristine form. It has become a perfect stage for Musical perfectionist to bring alive the brand’s philosophy of “Make it Perfect” in every way. We are delighted to continue our long-standing association with MTV which has indeed been successful and fruitful and we hope that the property will continue to enthrall the Indian audience “.
Viewers will be witnessing legends, Vishal Bhardwaj and Shankar Mahadevan and fan favorites, Armaan Malik and Farhan Akhtar in their acoustic glory for the first ever time. Audience will be in for a musical treat as Shankar Mahadevan will be seen performing with his sons Siddharth and Shivam and Vishal Bhardwaj will rekindle magic with his wife, Rekha Bhardwaj. Apart from this, Monali Thakur, Papon, Amaal Malik, Shalmali Kholgade, Amit Mishra, Tushar, Shaswat Singh, Naakash, Nikita Gandhi, Ahen, Akhil Sachdeva, Sunny MR will be delivering stunning acoustic performances.