Gurugram: Seagram’s Royal Stag Packaged Drinking Water has launched its new festive campaign – #CelebrateLarge – Hum Hain Generation Large, Humaara Har Celebration Large. Rooted in the brand’s “Live It Large” philosophy, the campaign blends technology, culture, and creativity to offer consumers a first-of-its-kind AI-powered festive experience.
At the heart of the campaign is an innovative initiative that transforms how India exchanges festive greetings. Leveraging regenerative AI and advanced voice synthesis, fans can now create personalised video greetings alongside Royal Stag’s brand ambassador Rohit Sharma. Crafted in a natural, conversational format, these hyper-realistic greetings capture the essence of celebration and connection, embodying the #CelebrateLarge spirit.
Adding to the festive cheer is a 3D Festive Map, an AR-led interactive experience designed to visually bring alive the brand’s festive philosophy. The campaign further introduces personalised festive recommendations from India’s T20 captain, Surya Kumar Yadav, covering gifting, food, fashion, and music — helping consumers make every moment memorable.
In a unique collaboration, Royal Stag has also partnered with Gaana, amplifying the festive spirit through music and entertainment.
Yatish Mehrishi, CEO of ENIL, said, “Festivals in India are about culture, expression and togetherness, and music is what makes these moments even more special. At Gaana, we are excited to partner with Seagram’s Royal Stag on the #CelebrateLarge campaign, which is reimagining the festive experience through technology, creativity and innovation. This collaboration is about inspiring today’s generation to make their celebrations more personal, expressive and truly larger than life.”
Consumers can also participate in the campaign by creating their personalised festive greeting with Rohit Sharma through www.royalstagliveitlarge.com and stand a chance to win ICC T20 World Cup tickets along with other exciting prizes.
