New Delhi: Recent times have transformed the manner in which content is consumed and created. As audiences worldwide migrate to the digital world, they are ever more eager to explore a myriad of formats to consume content across multiple channels. Effectively, there has been a significant rise in audio content, leading to the growth of podcast consumption in India. Taking this thought ahead, Sakal Media Group has joined hands with Ideabrew Studios, one of India’s fastest-growing podcasts companies to launch a multi-genre line-up of podcasts. The launch is in line with Sakal Media Group’s objective to expand their digital foray and create newer avenues to reach out to newer, younger, and digital-first audiences.
The line-up will feature varied podcast content covering news, inspirational stories, sports, general news trivia, and many more. It includes Sakalchya Batmya, which will provide a daily dose of news showcasing the Top 10 news of the day; IPL Run-Sangram, an IPL-focused show with daily previews and reviews of the matches; Lakshya Asta Maaza, a news-commentary podcast hosted by Prasann Joshi; and Inspiring Stories, a show focused on sharing motivational stories about people who have had to face struggles to make it big in their fields. Under the association, Ideabrew Studios will create, produce, distribute, and monetize podcast content for Sakal Media Group.
Talking about the association, Stefanie Maria Feicht, Head of Platform – Content, Sakal Media Group said, “As we begin a new chapter for us at Sakal Media, we are glad to associate with one of the leading platforms for podcasts. Ideabrew will be instrumental in giving shape to our audio shows through their insights and industry expertise. With the association, we want to explore newer avenues to reach out to audiences by being present on the platforms where our target audience is consuming content”.
Adding on, Swapnil Malpathak, Head of Digital Business, Sakal Media Group said, “With the listeners consuming content through different platforms, we wanted to expand our digital footprint and also our offerings. Our various offerings feature eminent industry experts, who, through their insightful conversations, aid in inculcating a sense of innovation and motivation amongst the people.”
Speaking on the collaboration with Sakal Media, Aditya Kuber, CEO, Ideabrew Studios said, “At Ideabrew, our vision is to create content that appeases the listener and benefits the brand. Sakal Group aims to inform people and elevate the brand to newer heights through digital avenues. The podcasts offer multi-genre content, right from daily news to IPL trivia to inspiring stories, while also getting experts on board for the listeners. We are excited to partner with Sakal Media and this is just the start.”
Sakal Daily is one of the most widely-read Marathi language newspapers in Maharashtra. Digitally, esakal.com is one of the most-visited Marathi news websites globally. These podcasts are available on all audio platforms including Spotify, JioSaavn, Gaana, Apple Podcasts, Amazon Prime Music, Wynk, Hungama, Epic ON, and over 50 other platforms globally.