The consultancy will strategize public relation agendas in line with Samco’s communication goals
Mumbai: Samco Securities, India’s leading online discount broker, has assigned Archer Frères Communications, full-service public relations (PR) and communications firm, to provide them with professional direction for image building, plan media relations and manage content across Corporate communications and Brand PR.Archer Frères will work closely with new-age strategic advisor- Pitchfork Partners Strategic Consulting.
Samco Securitiesis one of the most sought-after brands by customers who actively trade or invest in Indian capital markets and are looking for solutions to complex problems like high brokerage and unproductive capital application.The company’s retail broking solutions at a flat fee model (Rs. 20 per transaction)on India’s leading exchanges (NSE, BSE, MSEI, MCX and NCDEX)across stocks, futures, options, currencies and commodities have disrupted the broking industry.
Commenting on this association Mr. Jimeet Modi, CEO, SAMCO Securities, said: “It gives us immense pleasure to welcome Archer Frères onboard as our public relations and communications advisor. We need a partner who understands our aggressive growth plans and enables us to achieve them through a breakthrough communication plan that challenges norms. We are certain that Archer Frères along with their astute proficiency and insightful guidance will be particularly helpful for us to amplify our overarching key messaging and support our ambitious growth map.”
Expressing his delight about this win Mr. JaideepShergill, co-founder, Archer Frères Communications, “Our team at Archer Frères, are excited about this association with Samco Securities. The stock market can be a very intimidating experience and as a result Indians are forced to rely to brokers who often charge a premium. With the entry of Samco Securities, trading and investing in stock markets, has not only become a simpler process but also an affordable one. Our goal as consultants will be towards strengthening the PR and communication for the brand by highlighting this distinguished offering that Samco Securities provides its consumers. We together look forward towards to drive the brands communication agenda with enthusiasm and zeal.”
