MUMBAI: Samsung, a consumer electronics brand, has announced that it has won two bronze Awards for its ‘India Cheers Neeraj’ film at the Clio Sports Awards 2024 – which recognize the best in sports advertising and marketing around the world. The ‘India Cheers Neeraj’ campaign celebrated two-time Olympic medalist javelin thrower Neeraj Chopra’s spirit of resilience and determination as he fought through multiple challenges.
Samsung India won two bronze awards – for Direction and Editing for its film. The prime focus behind Samsung India’s campaign was to support and empower Neeraj Chopra to strive for excellence at the games. Showcasing Neeraj’s resilience and determination, Samsung India released the inspiring film, displaying the ace athlete’s excellence and limitless possibilities at the games.
Aditya Babbar, VP, MX Business, Samsung India stated, “The Clio Sports Awards is an incredible honour that underscores Samsung India’s commitment to crafting stories that inspire and connect. Our ‘India Cheers Neeraj’ campaign celebrates resilience and determination, values that we hold close at Samsung. This recognition strengthens our resolve to continue pushing creative boundaries, using our technology to empower people and enrich lives across the globe.”
Clio Sports Awards: Recognise Creative Excellence: Clio Sports, founded in 2014, looks to honour the best in sports advertising and marketing around the world. Annually, marketing and creative executives from brands, agencies, media, teams and leagues convene to select and celebrate the breakthrough communications that propel the industry forward, inspire a competitive marketplace of ideas and foster meaningful connections within the creative community.
The ‘India Cheers Neeraj’ Film: Through the ‘India Cheers Neeraj’ campaign, Samsung India encouraged fans nationwide to send their good wishes to Neeraj Chopra, supporting him in his journey to push beyond limits and achieve greatness. The film, which embodies Neeraj’s resilience and determination, looked to serve as a tribute to his hard work and unwavering spirit as he overcomes challenges in the world of javelin.
In the campaign film, Samsung Galaxy Z Fold6 smartphone served as a testament to AI technology to enhance and simplify lives. Equipped with Galaxy AI features, the Galaxy Z Fold6 provides tools like Interpreter and Note Assist to help users communicate more effectively and boost productivity, redefining the way they work and connect with the world.
Samsung India undertook the campaign across different platforms including digital and social media, Samsung CRM and Members App, along with promotion through its SECs (Samsung Experience Consultants) and channel partners.
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