Samsung has launched a campaign for its Galaxy A14 5G mobile handset with ‘Voice Focus’ feature. The campaign themed ‘Shor no More’ has been conceptualised by Cheil India.
The campaign film humanises the noise that surrounds us in a dramatic fashion. As a young man steps out of home, he is followed by a couple of welders, a band of musicians and motorists arguing amongst themselves, amongst others. The pied piper-like procession goes on until he receives a call. As he clicks on the ‘Voice Focus’ feature, the noisy elements vanish into thin air.
Aditya Babbar, Senior Director, Mobile Business, Samsung India, said, “Samsung has always set the benchmark when it comes to innovation and making technology accessible and appealing for everyone. With the aim to make India future-ready we introduced the Galaxy A14 5G, a smartphone that provides a holistic 5G experience to the Indian consumer with an array of exciting features. The unique ‘Voice Focus’ feature in Galaxy A14 5G was conceptualised keeping the Indian consumer and context in mind. This unique feature cuts out the ambient noise around you, and amplifies your voice so that you are heard loud and clear even in the noisiest of environments. We have also made Galaxy A14 5G easier for consumers to own with affordability options that translates to just INR 44/day, which is a testament to our philosophy of ‘Awesome is for Everyone’.”
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