Samsung, a consumer electronics brand, launched a new campaign showcasing the capabilities of the Galaxy smartwatch with LTE.
Created in association with Cheil India and Going Rogue Films, the film tells the story of a young man who explores the impressive capabilities of the Galaxy Watch with LTE. In a lively office setting, he tests the smartwatch’s connectivity by teleporting, receiving messages in a taxi, and streaming a live match on a raft. Even in remote locations like a jungle and a dark cave, the smartwatch surprises him with its navigation abilities and uninterrupted call reception in an empty desert.
Watch the film here:
“LTE technology in smartwatch is a game changing technology that is aimed at offering limitless connectivity to consumers. Our latest campaign is a testament to Samsung’s commitment to LTE-first strategy in android smartwatch segment. It is in line with our Galaxy openness philosophy that is aimed at opening possibilities and connect without limits. It encapsulates the essence of our premium LTE smartwatches that empower consumers with the freedom to go anywhere without their phone and still stay effortlessly connected,” said, Aditya Babbar, Senior Director, Mobile Business, Samsung India.
“The campaign brief was to tell the world: no matter how far you go without your phone, Galaxy Watch with LTE keeps you connected. And we were willing to go the distance to tell that story— from rounds of fine-tuning the scripts to handpicking the director to travelling places. When one goes the extra mile, the result is work that travels, too,” said, Vikash Chemjong, CCO, Cheil India.
“The script of the campaign film had an inherent musicality and imagination to it – I just chose to choreograph instead of simply narrating it. I wanted to retain the raw energy of the world including its unpredictable thrills. Basically, we – collectively – just danced around the idea and voila! we had a film,” said, Faraz Ali, Director, Going Rogue Films.
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