Micromax today announced the induction of Sanjay Kapoor, former CEO of Bharti Airtel to the Micromax promoter group and chairman of the board with immediate effect.
Micromax will be leveraging Sanjay’s vast experience in building India’s biggest telecom services brand and his industry expertise built playing an active role in prominent industry forums like GSMA, CII, COAI and NASSCOM over the past 13 years.
“Sanjay’s strategic and inspirational leadership skills will certainly provide strong impetus to Micromax as we pursue our aim to be the first Indian hardware brand driving success globally. He will be instrumental in building synergies for our existing international businesses and spearhead our foray into other international markets in the near future”-said Rahul Sharma, co-founder of Micromax Informatics Limited.
Sanjay was the CEO for India and South Asia of India’s largest telecom company, Airtel (March 2010 till May 2013). Sanjay remains one of the key leaders in building Bharti Airtel from being one of the many players in the industry to making it as the number one telecom player in India, during his tenure with the company from July 1998 to May 2013.
Micromax, which is popular for its affordable handsets, holds 15% share in the domestic smartphone market that is led by Samsung. Micromax sells over 3 million mobile handsets a month, of which about a third are smartphones.
Sanjay Kapoor on his appointment said, “I am excited as an entrepreneur to be a part of the promoter group and as a professional to lead the Micromax board & management. I look forward to adding value to all stakeholders leveraging my strengths in building scale, developing brands and understanding consumers. There is a tremendous potential for Micromax, a vibrant youth brand that has led the democratization of technology for masses, offering affordable innovations to the consumers.”
“Micromax is truly the new age brand that has made an indelible mark on the industry within a short time by changing the dynamics of the mobile eco-system. Proliferation in data services and cutting edge devices that make technology affordable for masses will be critical for next phase of growth and I am confident that Micromax will lead this transition,”kapoor said on his statement.