Bengaluru: Santoor, a soap brand and the flagship offering from Wipro Consumer Care & Lighting, has appointed Tilt Brand Solutions as its Creative Agency on Record (AOR).
Under the mandate, Tilt Brand Solutions will be responsible for developing and executing Santoor’s marketing, brand, communication, and content strategy across platforms. The partnership aims to deepen engagement with existing consumers while expanding the brand’s relevance across newer geographies, segments, and channels.
S. Prasanna Rai, Chief Marketing Officer (CMO), Wipro Consumer Care & Lighting, said, “We are pleased to partner with Tilt Brand Solutions for Santoor. As the brand continues to evolve and engage with a new generation of consumers, it is important to bring in fresh thinking and strong creative capabilities. Tilt’s understanding of the category and their approach to storytelling aligns well with our vision for Santoor, and we look forward to building a strong and impactful association together.”
Joseph George, Chairman & CEO, Tilt Brand Solutions said, “This appointment is hugely exciting and comes with a great sense of responsibility. Santoor is an iconic brand with a strong legacy, and we are committed to strengthening its relevance and reach. We look forward to bringing our collective experience and expertise across strategy and storytelling to do justice to Wipro’s faith and confidence in us.”
