Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 30 against week 29. The report divides the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
Chrome Optimal+ study reveals that ad campaign for Santoor Sandal & Turmeric by Santoor continues to dominate the list followed by Lizol’s ad campaign which ramps up and captures 2nd position from its 3rd position in previous week. Colgate’s ad campaign For Colgate Dental Cream has been pulled down to 3rd position followed by Horlicks ad campaign in 4th position. Trivago’s recent ad. campaign is seen dropped to 5th spot from its 4th position in previous week while the campaign for Amazon prime video for Amazon fails to feature in most Aired list in Week 30.
The Most watched ad category is led by ad campaign by kalyan jewellers which manages to retain its leadership position followed by Sanitary Brand pampers ad campaign for Pampers Baby Dry Pants and ad campaign by Everest ad campaign for its Shahi Biryani Masala in 2nd and 3rd places respectively. Online Job Portal Naukri’s recent ad campaign manages to occupy 4th spot while the Colgate Dental Cream Campaign for Colgate settles at 5th Position in Most Watched ad category in this week.
Majority of the campaigns in Most Liked ad category happens to be fresh players in week 30. Ad campaign by Sanitary Brand Pampers for Baby Dry Pants secures the leadership position followed by colgate’s ad campaign for Colgate Dental Cream in Second position. Detergent Brand Ariel’s ad campaign takes leap forward and occupies 3rd position followed by ad campaigns by Surf excel and Google in 4th and 5th Places respectively. Campaigns by few previous week players like Cadbury, The Lion King ( film ), Amazon and Lux drops out of the list in this week.