Bengaluru: Santoor, the flagship brand from Wipro Consumer Care & Lighting, has unveiled a new television commercial (TVC) for its Santoor Lime variant, centred on the theme of “everyday recharge” in the midst of busy modern routines.
Positioned around its “3x freshness” proposition, Santoor Lime combines lime, aloe vera, and menthol to deliver a cooling and rejuvenating bathing experience, aimed at helping consumers feel refreshed after a long day.
Conceptualised by Tilt Brand Solutions, the TVC follows the story of a teacher who is also a mother, balancing responsibilities at school and home. As fatigue sets in through the day, a brief pause transforms her energy levels, with a shower using Santoor Lime symbolising a moment of renewal, leaving her feeling “100% recharged” and ready to continue.
Commenting on the campaign, S. Prasanna Rai, Chief Marketing Officer, Wipro Consumer Care, said, “We have strengthened our freshness proposition by combining the benefits of three ingredients of Lime, Aloe & Menthol for a more complete and refreshing experience. The campaign reflects this by bringing alive a relatable moment of transition – from feeling drained to feeling ready to take on the day again.”
Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions, added, “The campaign brings alive the idea of moving beyond simple freshness to feeling recharged. Using the metaphor of a battery running low and powering back up, the film captures the dip in energy through the day while balancing multiple responsibilities. This helps dramatise the shift from feeling drained to recharged in a way that is both simple and relatable.”
The campaign will be rolled out across television and digital platforms as part of an integrated outreach strategy.
Santoor Lime is currently available across retail outlets in Andhra Pradesh, Maharashtra, and Gujarat, as well as on leading e-commerce platforms in multiple pack sizes.
