Mumbai: Santoor Royal Sandal, a premium brand from the Santoor portfolio under Wipro Consumer Care and Lighting, has launched its latest innovation — the Triple Sandal Pack — supported by a new television commercial featuring actor Meenakshi Chaudhary. This new launch marks a significant expansion in the brand’s skincare range, combining tradition and science in a simplified three-step routine.
The Triple Sandal Pack includes a soap, a sandalwood face pack, and a sandalwood face serum, all designed to enhance skin tone and reduce blemishes. The formulation is dermatologically tested and suitable for all skin types.
According to a clinical study by MS Research Clinic, participants observed visible complexion improvement within the first week of consistent use. By the fourth week, signs of tan reduction and blemish lightening were also reported.
Commenting on the launch, S. Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care & Lighting, said, “The Triple Sandal Pack reflects our continued effort to bring together tradition and innovation. With the inclusion of a sandalwood face serum and the convenience of a full routine in one pack, we aim to meet the evolving expectations of skincare-conscious consumers.”
The TVC, developed by Tilt Brand Solutions, offers a behind-the-scenes glimpse into the world of a film shoot, where Meenakshi Chaudhary engages in a direct, candid conversation with the viewers, revealing her personal skincare routine. Through the ad, she introduces the Santoor Royal Sandal soap, face serum, and pack as her secret to glowing skin both on and off-screen. The narrative highlights the girl behind the stardom, creating a powerful emotional connect.
Adarsh Atal, Chief Creative Officer at Tilt Brand Solutions, shared, “The beauty category is thriving, and the Santoor Royal Sandal Soap + Serum offers a truly unique proposition—a glow-enhancing formula rooted in trust and tradition. What makes this film special is the insight: before she became a star, Meenakshi was just a young girl, a fan like so many others. That journey, from admiration to aspiration, is something every girl in India can relate to. It’s authentic, emotional, and deeply resonant with our audience.”
Highlighting the product’s benefits, Virendra R Tripathi, R&D Head at Wipro Consumer Care & Lighting, added, “Our clinical assessment of Santoor Royal Sandal’s soap and face serum indicates early signs of complexion improvement within a week, with more visible changes by the fourth week of consistent use.”
