vivo, a global smartphone brand released a full-length music video ‘Colour My Style’ starring Sara Ali Khan, on the launch of its Y100 smartphone.
Conceptualised by Havas Worldwide India, the music video builds on the proposition of ‘It’s my style’. Through this campaign, the brand targets experimentative young consumers showcasing the brand’s design-focused devices that encompasses a deep understanding of their needs.
Talking about the film, Yogendra Sriramula, Head Brand Strategy, vivo India, said, “We are delighted to launch this trendy campaign with one of India’s youth icon, Sara Ali Khan, as her personality matches with the uber stylish, vivo Y100. Aimed at our next-gen customers, with this new product offering, vivo’s endeavor is to offer an innovative product to the tech-savvy young consumers looking for a stylish and tech-advanced smartphone in the premium Y-series range.”
Talking about the launch, Anupama Ramaswamy, Chief Creative Officer at Havas Worldwide India, said, “The vivo Y100 is a gorgeous phone, so the launch campaign needed to have style written all over it. To bring this alive, we made a music video seamlessly integrated with the product shots along with its main features. We’re glad to have partnered with vivo India to make it happen.”
Watch the film here: