MUMBAI: Cetaphil, a dermatologist-recommended skincare brand, has announced the launch of its Gentle Exfoliating SA Range with Sara Tendulkar as the new face. The new range is a solution created for oily, acne-prone and sensitive skin1. At the heart of this innovation is the Cetaphil Gentle Exfoliating SA Cleanser, formulated with an innovative Tri-Action Formula that gives smoother and refreshed skin after just 1 use1.
Tendulkar, coming from a background of Clinical and Public Health Nutrition, and combined with her advocacy for healthy living, brings authenticity as the face of the range. The association will be amplified through a dynamic brand campaign and digital video content that reflects Sara’s expertise and belief in mindful skincare.
Tendulkar said, “Partnering with Cetaphil for the launch of the Gentle Exfoliating SA Range feels very natural to me, as it speaks to the real concerns of oily, acne-prone skin while staying true to the values of safe and effective skincare. What makes Cetaphil stand out to me is their gentle, dermatologist-recommended approach that prioritizes scientific care. I’m excited to be on this journey and to share the message of trusting science for healthy, confident skin.”
For over 75 years, Cetaphil has worked with dermatologists and skin experts worldwide to create science-backed, gentle formulations that deliver both efficacy and care. This expertise has led to the development of the new Tri-Action Formula with a blend of Salicylic Acid (BHA)2, Mandelic Acid (AHA)2 and Gluconolactone (PHA)2, designed to provide a multi-benefit cleansing experience to unclog2, exfoliate2 and hydrate2.
Complemented by Niacinamide2, Glycerin2, and Panthenol2, the formulation not only exfoliates but also soothes2 and strengthens the skin barrier2 making it suitable even for sensitive skin.
The range also includes the Cetaphil Gentle Exfoliating SA Lotion, powered by the same ingredient complex, offering what the company says is softer, smoother skin after just 1 use3.
Raghvendra Sadashiva MD Galderma India shared, “At Galderma, our purpose is advancing dermatology for every skin story. For decades we have combined science, innovation, and dermatological expertise to address diverse skin needs with credibility and care. The launch of the new Cetaphil Gentle Exfoliating SA Range reflects this commitment: bringing science-backed solutions that are both effective and gentle, tailored to the realities of Indian skin.
“We are also delighted to welcome Sara Tendulkar as the face of this launch. Her authenticity and strong resonance with today’s generation makes her the perfect partner to carry forward our message of confidence through gentle, science-backed skincare. Together, we aim to empower individuals to embrace their unique skin stories with pride.”
