State Bank of India launched an OOH campaign that announced their new home loan scheme. The bank opted for Bus Shelter OOH which was strategically placed to capture the attention of the public. The creatives were drafted by Skyrams who also helped in placing the campaigns at popular locations in Coimbatore such as Saibaba Colony, Hopes Junction, Peelamedu to name a few.
The campaign creative highlighted the USP and interesting offers of the scheme which are usually the prime FAQs of any banking scheme. And there were also additional features that spoke about the concessions that were available if the loan was availed through YONO, a mobile app for SBI.
Skyrams Outdoor Advertisings charted out specific formats for the bus shelters and deployed the campaign at those locations which have greater chances of garnering the required traction.
Being well-reputed for coming up with innovative designs from scratch by our Creative Team, keeping in mind the requirements stated by their clients. Our Operations Team meticulously followed all protocols and ensured the execution of the campaign before the suggested lead time.