Scarecrow M&C Saatchi has expanded its offerings by launching a real estate marketing division, ‘Firefly’ that will traverse the entire spectrum from branding to sourcing strategy to lead generation to performance.
The agency has got on board real estate expert, Sarat Sinha to head Firefly. He was the Chief Marketing Officer of the Kalyan-based Tycoons Group in his previous stint.
Sinha has more than 15 years of experience in real estate with focus on key functions such as strategy, marketing, sales and pre-sales. He has a wide exposure across categories such as advertising, banking, consulting and real estate. His real estate experience covers brands like Peninsula, Adhiraj, Colliers International, Tycoons and Vihang Group.
Firefly has already onboarded two real estate brands in the Bhandup -Mulund area and Thane as its clients.