Chennai : After successfully creating history in South Indian television with Mahabharata, Vijay TV is back with a new epic saga -the historical series of Seethayin Raman. The channel claims that it will be the biggest show ever to hit the Tamil audience.
The series will showcase the love story of Ram and Sita, who were tested repeatedly by destiny. The main plot is taken from the epic Ramayana which is written by Valmiki. Ramayana has always been an intrinsic part of our culture and the story of Ram and Sita has influenced us in numerous ways. However every version of this tale has given more importance to Rama and Sita hardly finds a mention in it.
Vijay TV shows compelling stories featuring strong, empowered and inspirational women protagonists. The channel is bringing to its viewers a fresh perspective on Ramayana, Seethaiyin Raman where the story will be seen from Sita’s perspective.
Plot of the beginning episode:
Janakan is the childless king of Mithilai. While Mithilai has suffered drought for 12 years elsewhere Raman and his brothers are under tutelage of Guru Vashistar. Janakan buils a golden sickle and unearths a baby girl (Adi Shakthi Swaroopam Goddess Lakshmi) as he begins to plough. The baby’s first cry leads to rainfall. Janakan wants to find out whether the baby has a family. He is shocked to see baby lift the Shiva Dhanush. Rishi Yagyavalkyar suggests to keep the baby and Janakan names her Sita. The main story later develops, increasing the excitement of Ramayana and his studies of nature the world, focusing on Sita and Raman’s interesting life story.
This historical television series is directed by Nikhil Sinha under the banner of Triangle films. The show features Ashish Sharma and Madhirakshi Mundle playing Lord Rama and Sita.
The most skilled people were chosen to make the narration of this tale perfect on TV. The sets costumes and most of the sequences are shot in thick forests apart from India. The set is a grand one! Attention to detail has been taken to make the set look authentic.
The General Manager of Vijay TV, K Sriram said, “We certainly are proud to present this legendary epic drama Seethaiyin Raman in TAMIL to our viewers. Make sure you don’t miss a single episode of this great narrative, starting 04 January 2016, every Monday to Friday at 7 pm only on VIJAY TV’ you would enjoy it”.
The marketing activity for the launch of ‘Seethaiyin Raman’ has been widened all over Tamilnadu. The massive publicity takes the show to the next level of affluence and the grandeur promotion is sure to attract everyone.
The promotions of Seethaiyin Raman have begun with grandeur Radio, Print,, wall posters covering entrie Tamilnadu including 200 plus rural villages, Local Cable Channels across 32 districts to play the promo of the launch etc., and there are more exciting promotional plans that are lined up as part of the extensive Marketing plan.
The show is sponsored by “Poorvika Mobiles and powered by VBJ, Ramraj Dhoties & Shirts, co-presented by Cardia Life Perfect Care, Prestige and Sakthi Stabilizer & Inverter”.