Mumbai: Sensodyne, an oral care brand from Haleon (formerly GlaxoSmithKline Consumer Healthcare), has set a GUINNESS WORLD RECORD™ for completing the most online dental screening tests in 24 hours. Conducted at Maha Kumbh 2025, this record-breaking initiative saw 27,396 individuals participate in dental screenings, marking a significant step towards raising awareness about proactive oral care in India.
As part of its commitment to making oral health more accessible, Sensodyne also introduced its newly launched ₹20 small toothpaste pack, ensuring affordable sensitivity protection for a wider audience.
A Milestone in Oral Health Awareness
This initiative marks the launch of Sensodyne’s World Oral Health Day campaign, which encourages people to ‘Take the First Step’ towards better oral health. For over a decade, Sensodyne has helped consumers recognize and address tooth sensitivity, conducting thousands of “chill tests” across India to encourage early intervention.
Leadership Speaks on the Impact
Kishlay Seth, Category Lead – Oral Health, Haleon India Subcontinent, shared:”At Sensodyne, our mission is to encourage people to take the first step towards their oral health. Setting a GUINNESS WORLD RECORD™ at Maha Kumbh 2025 is not just about the numbers—it’s about the impact we want to create by reaching thousands of individuals, raising awareness, and encouraging better oral health every day.
We are taking this initiative forward by driving education throughout World Oral Health Month and offering free digital dental check-ups. Through these ongoing efforts, Sensodyne continues to elevate the oral health landscape in India, making oral care education, awareness, and treatment more accessible for all.”
Dr. Ashok Dhoble, Hon. Secretary General, Indian Dental Association, emphasized the importance of early detection, stating, “We are proud to partner with Sensodyne in this initiative to raise oral health awareness in India. As the Indian Dental Association, we have always been at the forefront of promoting preventive dental care, and this initiative is an example which showcases the power of education and accessibility in transforming oral health.
This effort not only empowers individuals to take the first step towards better oral health but also highlights the importance of early detection and intervention.”
The dental screenings at Maha Kumbh were facilitated by 200+ promoters, in collaboration with A Dental Friend and Smilo, and supervised by 30+ IDA-member dentists. Leveraging mobile technology, the initiative ensured credible, seamless, and widespread participation.
As World Oral Health Day approaches on March 20, Sensodyne is expanding its campaign by offering free digital dental check-ups to the public. Users can conveniently assess their oral health by scanning a QR code.
Additionally, Sensodyne is rolling out a comprehensive multimedia strategy, including:
Digital campaigns & influencer collaborations
Spotify integrations & mass media outreach (TV, radio, and print)
Dental vans & corporate health camps across India
Digital screening is completed using technology and is not a substitute for professional guidance. Dentist advice recommended
