• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Friday, February 3, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Shah Rukh Khan and MS Dhoni bag top spot in Celebrity Endorsements for IPL 15: TAM Report

by Editorial
June 15, 2022
in Exclusive, Featured
Reading Time: 2 mins read
A A
Shah Rukh Khan and MS Dhoni bag top spot in Celebrity Endorsements for IPL 15: TAM Report
Share Share ShareShare

According to TAM Sports Report, the share of celebrity-endorsed commercials based on average ad volume per channel per match increased by 6 pc in IPL 15 as compared to IPL 14.

Celebrity-endorsed advertising accounted for 54 pc of total ad volume in IPL 15.

Among all professions, Film Actors led in brand endorsements with almost 50 pc share of ad volumes followed by Sports persons with 34 pc share during IPL 15.

Share of TV Actors & Actress endorsed ads contributed to only 3 pc share of ad volumes in IPL 15.

Film Actor and Sports Person together accounted to 83 pc ad volume share of the total celebrity endorsed ads.

The overall number of Celebrities endorsing ads in IPL 15 reduced by 12 pc on comparison to IPL 14.

Number of Sports personalities grew by 17 pc during IPL 15 compared to IPL 14.

Among the Overall Celebrities, Shah Rukh Khan was on top with 9% share of ad volumes during IPL 15 while Ranveer Singh topped in IPL 14. Three out of Top 5 overall Celebrities were common in both IPL 15 and IPL 14. 

Among the Top 5 Sports person, M S Dhoni and Virat Kohli were common in both the IPL. M S Dhoni topped the list of Sports Celebrities in both IPL 15 and IPL 14. 

Top 5 Categories and Advertisers accounted for 64 pc and 44 pc share of Celebrity ad volumes respectively in IPL 15.

Four out of Top 5 categories endorsed by Celebrity belonged to E-Commerce sector during IPL 15

Tags: Celebrity EndorsementsIPL 15MS DhoniShah Rukh KhanTAM India

Related Posts

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head
Featured

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

February 3, 2023
Zee TV announces two new shows to strengthen pre-primetime slot
Featured

Zee TV announces two new shows to strengthen pre-primetime slot

February 3, 2023

LATEST NEWS

Zee TV announces two new shows to strengthen pre-primetime slot

Zee TV announces two new shows to strengthen pre-primetime slot

February 3, 2023
Digital stack a gamechanger for BFSI: Panel

Digital stack a gamechanger for BFSI: Panel

February 3, 2023

MARKET ANALYSIS

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

by Editorial
February 2, 2023
0

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

MOVERS & SHAKERS

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head
Featured

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

by Editorial
February 3, 2023
0

Bonn Group of Industries has roped in Dawinder Pal as Business head for House of Veda and Group Marketing Head....

Dubit appoints Regine Weiner as Head of Studio

Dubit appoints Regine Weiner as Head of Studio

February 3, 2023

MARKETING

UK’s Barry M forays into Indian Market in association with Myntra
Featured

UK’s Barry M forays into Indian Market in association with Myntra

by Editorial
February 3, 2023
0

Barry M, the UK's color cosmetics brand, has entered India through its partnership with Myntra and Progressive Lifestyles. The brand...

Subscribe to Newsletters

ADVERTISING

Aqilliz and Affine announce strategic partnership
Advertising

Aqilliz and Affine announce strategic partnership

by Editorial
February 2, 2023
0

Aqilliz, a digital marketing middleware technology company, has partnered with Affine, an AI services firm, to develop a federated learning...

Ogilvy Indonesia appoints Satish Ramanathan as MD

Ogilvy Indonesia appoints Satish Ramanathan as MD

February 2, 2023
D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

February 2, 2023

PRINT

Forbes India unveils winners of 30 Under 30 2023
Print

Forbes India unveils winners of 30 Under 30 2023

by Editorial
January 31, 2023
0

Forbes India has released its 10th annual 30 Under 30 list, recognizing 30 individuals who are exceptional in their respective...

Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

January 26, 2023
Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

January 26, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.