According to TAM Sports Report, the share of celebrity-endorsed commercials based on average ad volume per channel per match increased by 6 pc in IPL 15 as compared to IPL 14.
Celebrity-endorsed advertising accounted for 54 pc of total ad volume in IPL 15.
Among all professions, Film Actors led in brand endorsements with almost 50 pc share of ad volumes followed by Sports persons with 34 pc share during IPL 15.
Share of TV Actors & Actress endorsed ads contributed to only 3 pc share of ad volumes in IPL 15.
Film Actor and Sports Person together accounted to 83 pc ad volume share of the total celebrity endorsed ads.
The overall number of Celebrities endorsing ads in IPL 15 reduced by 12 pc on comparison to IPL 14.
Number of Sports personalities grew by 17 pc during IPL 15 compared to IPL 14.
Among the Overall Celebrities, Shah Rukh Khan was on top with 9% share of ad volumes during IPL 15 while Ranveer Singh topped in IPL 14. Three out of Top 5 overall Celebrities were common in both IPL 15 and IPL 14.
Among the Top 5 Sports person, M S Dhoni and Virat Kohli were common in both the IPL. M S Dhoni topped the list of Sports Celebrities in both IPL 15 and IPL 14.
Top 5 Categories and Advertisers accounted for 64 pc and 44 pc share of Celebrity ad volumes respectively in IPL 15.
Four out of Top 5 categories endorsed by Celebrity belonged to E-Commerce sector during IPL 15