Mumbai: Nykaa has appointed Shalini Raghavan as Chief Marketing Officer. In her previous role, Shalini Raghavan was responsible for driving overall marketing capability and strengthening digital initiatives to build a strong strategy for L’Oréal’s CPD brands – L’Oréal Paris, Garnier, Maybelline New York and NYX Professional Make up.
Over the last 17 years, she has channelised this passion to deliver sustainable growth for businesses. she has done this through strategic innovation coupled with focussed execution. A deep understanding of consumers and critical business drivers served as the foundation for success. she has managed brands from start-up mode to up to US$ 800 Mn in revenue. Even before Loreal Raghavan was associated with Hindustan Unilever in leadership roles in marketing and business development of brands such as Lux, Lakmé etc.
Nykaa is an Indian retailer of beauty, wellness, and fashion products. Falguni Nayar, a former managing director at Kotak Mahindra Capital Company, founded Nykaa in 2012. It was launched as an eCommerce portal curating a range of beauty and wellness products.