India: In July and August 2024, Paris will host the Olympic Games with 200+ countries competing. ShareChat and JioCinema have partnered to offer exclusive sports content for Indian fans during the event.
The collaboration on ShareChat and Moj platforms offers diverse, engaging content like interviews, clips, studio content, and build-up videos. It caters to a varied audience, keeping them up-to-date on the exciting action.
Moj, India’s largest homegrown short video platform, transforms short-form video for tier 2 audiences with authentic regional content, cutting-edge technology like Dolby Vision, and unique monetization opportunities such as virtual gifting for creators. It focuses on the Olympic spirit, sharing game highlights in regional languages and enriched by sports legends’ insights in studio clips.
Announcing the partnership, Gaurav Jain, Chief Business Officer, ShareChat & Moj, said, “We’re thrilled to partner with Jio Cinema to bring official Olympics content to our vast user base, celebrate the spirit of the games, and cheer for the Indian contingent. By offering content in multiple regional languages, ShareChat and Moj have become the go-to destination for sports content and fandom allowing Indians to engage with Team India’s journey like never before.
The widespread consumption of short videos has revolutionized the way we engage with content, and ShareChat is proud to offer a platform that caters to this demand. Blending content, culture and community ShareChat and Moj are slowly pivoting how marketers can use their creative imagination to build meaningful connections with their audiences.”
“The partnership with ShareChat and Moj is a significant milestone in our journey to make digital content accessible to every Indian, driving a new kind of lean-in engagement,” said a Viacom18 Spokesperson. “Innovation has been at the helm of our Paris 2024 presentation, be it through language offerings, curated feeds, or former Olympians who will join us as studio experts. This partnership takes it a step further in that direction through its unique content offerings that will excite fans and draw them into celebrating the Olympic movement.”
ShareChat and JioCinema plan to revolutionize fan engagement with Olympic content, setting a new standard for sports consumption in India, as the premier event draws near.
